honest with you and there's so many
different styles you got dapper and
business casual and casual and
streetwear and tech yo the list goes on
and on and on and on and each category
has like its rules kind of that you
should stick to if you want to look good
with that aesthetic however however
there are certain style rules that just
supersede all those style aesthetics and
categories think of these like
the law of the land everybody has to
abide by these rules every guy that
cares about how they look no matter what
style you have needs to follow these
style rules let's hop into it number one
always do your hair this one's important
see most guys don't understand that part
of your style it's your hair your hair
style how you're styling your hair and
bed head it's just never acceptable if
you have a literal cowlick in the back
of your head because you didn't do your
hair that morning it doesn't matter how
expensive how nicely put together how
good you combine outfits you look out of
whack you look like you didn't even put
out effort so part of your style is
taking care of your grooming and doing
your hair is a must number two your
pants they sit on your waist every
single time see
either way you go if they if they sit
lower you look like a child they look
like immature if they sit too high you
look like a granddad in other words
neither or are ever going to turn that
girl you like on what you're basically
looking for are pants that sit right at
the hip bone that's where your pants
should naturally sit and pants should
fit so well whether you want that
classic cut whether you're looking for a
skinny cut or a tailored cut it doesn't
matter the waist this is a rule every
guy should follow the waist should fit
so good that the pants sit on your waist
without the need of having to wear a
belt when you have that you have the
proper fit number three your neckline
should always be tight see whether it's
a dress shirt a button up a hoodie or a
crew neck like this a sweater a t-shirt
you always want this neckline to be nice
and tight to hug the neck again it
doesn't matter if it's an oversized fit
or a fitted fit the neckline it's that
one area every man needs to follow if
the neckline's too wide it no longer has
that perfect oversized fit and instead
it looks more like a borrowed fit like
from your older brother for example our
new heavyweight t-shirt that we're
dropping for essentials tomorrow which
actually
uh yeah pro members are going hard yeah
i'm not even gonna lie to you they are
going hard pro members always go hard
but today
today's a special occasion boys this is
insane see every time we launch we we
range about anywhere from 700 000 to a
million people to hit the site between
today and launch day
we're probably going to break that goal
and the truth be told i like i warned
you and the truth is we're spending so
much on marketing that a lot of new
customers are coming in but my focus
really is you guys i want you guys to
get first dips on everything i want to
make sure you guys look good in your
personal lives before anybody else hops
in there this is why i'm telling you
look today pro members are already
scavenging this stuff but i want you to
be there early tomorrow 10 a.m eastern
august 28th yo put a reminder on your
phone wake up 10 minutes early be ready
on this site because i'm telling you
these sizes and styles are flying and i
don't want you to miss it this
heavyweight t-shirt this is a great
example see every time i design stuff
all the tips that i give you i i focus
it and i zero it into every single piece
this heavyweight t is a boxy fit so it
is that overweight design however on the
back i made sure it was thick and it was
tight around the neck notice how
beautifully this sits so now you have a
high quality looking t-shirt that
because the neck is so thick and strong
it'll never bake in or look over
stretched or cheap and instead it's
always going to look like a premium
piece of fabric and not to mention it's
heavy weight so the ounces on this
t-shirt 14. just to give you a
perspective your average t-shirt will be
anywhere from three to five ounces ours
is 14 ounces of pure cotton i don't know
i mean most of you probably won't know
this but
that's expensive that's a natural fiber
that we're making four times denser than
a regular t-shirt which is why most
brands don't do this because the fabric
itself is so expensive but that's gonna
make sure that it's sturdy fabric that
lasts you a long time and that's exactly
what we wanted this new heavyweight
collection boys it is the hardest
hitting collection we've ever done
inspired from the colors that we see in
iceland that desaturated color palette
yo if you're not buying something this
collection like i feel for you boys
because this is going to go hard not to
mention we're also giving away five
brand new macbook pros and two iphones
for a back to school giveaway so if you
buy anything from our bundles page even
one bundle which is already 20
discounted because you're buying a
bundle you're automatically entered for
the giveaway so not only are you gonna
look good for back to school and fall in
winter yo you're gonna kill it too boys
put a reminder i'm telling you this
stuff tomorrow it's gonna fly number
four your glasses need to be wide enough
to fit your face again see this rule i
don't care if you're into hypebeast
style dapper style it doesn't matter
this rule applies to everybody because
it's the way glasses fit on your face no
matter the design the one size that
needs to make sure it fits is the width
see what you need to do is grab a tape
measure this is easy and i want you to
measure from tempo to tempo the width of
your head then you can go to any site
online any glasses scroll down and
you're looking for three numbers that
first number is the lens width you're
going gonna grab that number and
multiply by two the second number is the
bridge width which is the middle that
little bridge between both lenses you're
gonna add that number at the end and
that's gonna give you the total length
of the frame now you wanna grab that
length and make sure it matches the
width of your temples if it does you
have glasses that fit right if it
doesn't you're just gonna end up with
tiny classes and my dude you're gonna
look like the matrix number five if a
garment's ever pulling it's too tight
for you bro see this is a great test for
everybody and again i don't care if you
like fitted clothing or whatever at the
end of the day if it's pulling from key
areas like your chest your back your
waist your butt or your thighs you need
to size up you need to be real with
yourself you need to understand like yo
hey look you gain weight and you got two
options either a you hit the gym or b
you size up number six never wear
wrinkled clothes see again i don't care
if you got designer pieces or affordable
pieces from walmart as soon as you put
on something that's wrinkled you've
ruined everything you already look like
you didn't even try especially if it's a
casual outfit if it's a casual outfit
and it's wrinkled you're just gonna
further push the narrative of everybody
that sees you as if you just rolled out
of bed and put zero effort in that
morning and automatically people will
judge you for that and finally number
seven boys never wear anything fake
especially jewelry there is nothing
tackier than wearing a face fake iced
out chain that's really made out of
plastic and bedazzled jewels it just
cheapens your outfit and to everybody
else it lowers your standard of mind
like who are you really trying to
impress and or fool jewelry is a
powerful tool and i've i push it so much
to you guys because it's good it makes
you look good and it doesn't need to be
expensive you can get affordable stuff
like stainless steel that'll cost you 30
to 40 bucks that makes you look good but
doesn't push a false narrative that is
meant to impress others because when
people actually people just check you top and bottom
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